Serums are one of the most potent forms of skincare products. They have a very rich, concentrated formula that penetrates deep down into the skin’s layers and starts working its magic almost immediately.
I was not aware about the concept of serums until I started to take more interest in reading about different types of skincare products and their uses. Now, I believe that a serum should be a vital part of each and every woman’s skincare routine who is in her mid 20s or early 30s because that is when your skin’s need of -something more than a moisturizer- arises!