Hi, I am Dipti — founder and editor of Gorgeously Flawed.
I started this blog in 2016 as a passion project to share my love for makeup, beauty, and everything creative on the internet. What began as a beauty blog gradually evolved alongside my growing interest in the digital space and the way people interact with content online.
Alongside blogging, I independently explored marketing, SEO, and the D2C sector long before these fields became mainstream career paths. Over the years, this curiosity naturally expanded into professional work across content strategy, brand positioning, performance marketing, and audience growth.
So far, I have worked across industries including beauty, cosmetics, lifestyle, travel, and emerging digital sectors.
Today, Gorgeously Flawed is evolving into a broader editorial space for ideas, observations, and conversations around the way we live, consume, create, and connect in the modern digital age — while still staying rooted in the creativity and self-expression that started it all.
For collaborations, partnerships, or professional enquiries: