Hello stranger, welcome to my tiny corner in this giant digital space!
I am Dipti, the Founder and Editor of Gorgeously Flawed blog, and here’s a little about my journey…
How I Discovered Blogging
From the tender age of 10, I found myself captivated by all things digital. As a school kid who had just discovered the internet and was navigating this space, I was intrigued by everything: the powerful inner workings of search engine algorithms, how websites were made, how they were used to share informative content, and so on. This fascination gave birth to my early exploration into the world of digital marketing during my high school years.
To share my love for beauty on the internet, I launched the Gorgeously Flawed blog back in March 2016. My aim with this blog has been to talk about my favorite beauty products and share insightful content around makeup, fashion, lifestyle, and health niches.
With self-learning and love towards this field, I was able to achieve newer heights with Gorgeously Flawed Blog, which is now one of the top 100 beauty blogs in India and has won a prestigious award from the blogging community at IndiBloggers.
So far, I have published over 400+ posts (and counting) on this blog. My blogging journey has allowed me to create meaningful connections with some of the most successful leaders in the digital marketing arena.
While the world has moved on quickly with bite-sized video content to learn about the latest beauty trends, I still prefer this “old-school” way of bringing new content to my readers through my blogs.
Start of a New Journey – How Blogging Became a Launchpad for My Career in Digital Marketing
When I launched this blog, I was still learning the basics of SEO and the ways to produce meaningful content that would be loved by both the search engines and my readers. I kept advancing my SEO and content writing skills, which later helped me to get freelance opportunities. These opportunities accelerated the career growth for me at a young age.
I started working with an emerging beauty brand in November 2016 and ended my stint in July 2022, which was my longest stint as a freelancer and an employee in a D2C firm. During my association with this firm, I learnt about the workings of D2C businesses and the startup ecosystem in India from A to Z.
What am I up to now?
I am now working with several clients to craft their digital marketing strategies, use their brand identity to sell their products and services, generate leads, identify potential markets, and more.
So far, I have worked with clients from beauty (skin care), colour cosmetics, travel and tours, and crypto industries. I look forward to broadening my clientele and exploring different niches to utilize my marketing strategy skills.
The best part of my career is working with the clients involved in the beauty and makeup segments as I understand this niche very well. It is all about discovering new innovations in these two industries and presenting them to their potential buyers in the best manner. This experience is truly fascinating as a true beauty lover!
Being a digital marketing strategist in a start-up ecosystem was not easy for me – I had to go through countless days of restlessness and fear to see any significant results of my work.
I believe, if you want to be successful in your life, you should learn the ability to be patient at all stages and you will get fruitful results every time. This is an important lesson that I have learnt through my life’s personal and professional experiences. It specifically applies when you are working in a start-up ecosystem in India where there has been a flood of new businesses competiting for the leaderboards.
I hope you will come on board with me on this journey towards exploring every nook and corner of the digital space that the 10-year-old Dipti was always fascinated about!
For any questions or freelancing queries, you can connect with me on my email – dipti@gorgeouslyflawed.com